The future first lady dressing style has shed a light to US apparel industry which has been struggling to alter the fashion style to satisfy middle-aged women. The high-spending but not easy to please target group has long been less preferred by the fashion marketers.
I have also come to read about a number of fashion marketers focusing on delivering figure-flattering, stylish clothes to this high-spending group but came to no success. A downfall in US economic recently had it effect on the spending volume of women's clothes, especially from the younger women group. A dropping pattern in sales of women's clothes has caused fashion marketers to focus more on women over 40 as they were known of their tendency to spend more on clothes.
The job to revamp the fashion styles to fit the needs of this less preferred group by fashion marketers somehow was not easy. Studies carried on women over 40 dressing style have came out with the facts; middle-aged women prefer a wide range of sizes, they want something comfortable that make them look good their age, incline toward colorful and trendy outfit but maintained the mature look.
Fashion marketers were on the look of the perfect model to deliver this figure-flattering and stylish clothes, when Mrs. Obama comes into the picture. Mrs. Obama is seen as representing the group of mature women who can wear a sheath dress and show her arms - a dressing style that responded to the ability of being feminist, sexy and courageous. This is the kind of style that can aspired confidence in many middle-aged women.
The move to include Mrs. Obama in the design and retail srategies by many fashion companies have saw a tremendous impact, where American women rushed to the stores to get their own "Michelle Obama outfit". Companies like Talbots Inc, Liz Claiborne, and Gap Inc. waited no time to added Mrs. Obama in their campaigns designed for middle-aged women. The same goes with a New York designer, Elie Tahari. He designed "The Michelle dress" - Women's closely fitting dress, named after the 44 year old future USA first lady, Michelle Obama will soon made available in stores around June next year.
I have also come to read about a number of fashion marketers focusing on delivering figure-flattering, stylish clothes to this high-spending group but came to no success. A downfall in US economic recently had it effect on the spending volume of women's clothes, especially from the younger women group. A dropping pattern in sales of women's clothes has caused fashion marketers to focus more on women over 40 as they were known of their tendency to spend more on clothes.
The job to revamp the fashion styles to fit the needs of this less preferred group by fashion marketers somehow was not easy. Studies carried on women over 40 dressing style have came out with the facts; middle-aged women prefer a wide range of sizes, they want something comfortable that make them look good their age, incline toward colorful and trendy outfit but maintained the mature look.
Fashion marketers were on the look of the perfect model to deliver this figure-flattering and stylish clothes, when Mrs. Obama comes into the picture. Mrs. Obama is seen as representing the group of mature women who can wear a sheath dress and show her arms - a dressing style that responded to the ability of being feminist, sexy and courageous. This is the kind of style that can aspired confidence in many middle-aged women.
The move to include Mrs. Obama in the design and retail srategies by many fashion companies have saw a tremendous impact, where American women rushed to the stores to get their own "Michelle Obama outfit". Companies like Talbots Inc, Liz Claiborne, and Gap Inc. waited no time to added Mrs. Obama in their campaigns designed for middle-aged women. The same goes with a New York designer, Elie Tahari. He designed "The Michelle dress" - Women's closely fitting dress, named after the 44 year old future USA first lady, Michelle Obama will soon made available in stores around June next year.
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